Marketing Automation for Authors

April 23, 2021

The goal for any writer is to sell as many books as possible. A book is a great way to get new clients, increase followers, and grow a business. In order to sell a lot of books, authors must use effective marketing strategies and have marketing automation do the work. However, I often see many authors make a huge mistake when trying to reach the goal of becoming an “Amazon Best-Seller”. 

The grave mistake authors make is they provide a direct link to their book on Amazon. I know this seems like the best thing to do, right? It is all about getting people straight to the book and make those important sales on Amazon. What is a better option?

What is the purpose of writing a book?

There are many reasons to write a book. Writing a book is a great way to be seen as an expert. If you can write a book about something, you must know what you are talking about. Many people write a book to use it as a business card. Most people know they are not going to make a lot of money from the book itself, but what the book can do for them is get people into their world. 

The book is an entry point for people to get to know you. Once they know who you are and what you stand for, you may begin to introduce other products and services you offer. These products can be an online course, a group coaching program, or a mastermind. This is referred to as a value ladder. Value ladders will start with a low-end product, like a book, and move up to higher-priced products with perhaps a mastermind group at the very top.

If someone buys your book, let’s say your book is about building a car from a kit. You know this person is most likely either building a car from a kit or is interested in building one eventually. If you send people directly to your Amazon book, you are losing out on a huge opportunity to collect the information from someone who is your target market.

Amazon does not share the information of people who buy your book. You miss out on the chance to build a connection with someone who would like to build a car. Indeed, not only do they want to build a car, eventually they are going to need additional information that you can be the person they go to.

Marketing Automation for Authors

Most people who buy a book never finish reading it. They may have been interested in the subject, but life happens and they never get around to implementing the tips and strategies the book contains. We all need a little motivation and inspiration at times to get us moving.

For some time now, I have been interested in building a tiny house. I know that I will eventually build one, but other things are more important to me right now. However, I am very interested in the topic and new things are always becoming available on this topic.

When I get around to building my tiny house, I am going to need some help. I will need to learn many things. I currently have construction plans for many different types of tiny houses. I purchased this many years ago. I am on their email list. When the time comes and I start building my tiny house, who do you think I will go to first. The company I originally bought the construction plans from, and who have been providing me with updates, will be the place I go to for additional help. 

When a person purchases a book, it can be years before the person takes action in implementing what you share in your book. If you send someone directly to your book on Amazon, you are losing out on the opportunity to build a relationship with them and to provide them with further training or support.

The better way is to send traffic to a landing page with bonuses that are related to the book. These bonuses will complement the book and not be a bunch of junk bonuses. 

If you would like to learn more how we can help you in launching your book, text us this code " bookaudit " at 813-547-5461. 


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